Privacy Policy

Alcatraz Cruises knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our Privacy Policy—that is, how we may use personal or general information about you that you provide to us, and how you can "opt out" of some uses. Please review this Privacy Policy carefully. By visiting the Alcatraz Cruises Web Site, you are accepting the practices described in this Notice.

If you have any questions about this Privacy Policy, please contact our
Marketing Department at

Because we value your patronage and respect your privacy rights, and because protecting the privacy and security of our customers’ personal information is very important to us, we are providing you with this statement of Alcatraz Cruises’ Privacy Policy. We collect and use only the minimum amount of information necessary to properly serve you.

This Privacy Policy applies to Personal Information (as defined below) collected by the Alcatraz Cruises web site.

I. Personal Information We Collect About You

"Personal Information" is information about you through which you can be identified. Personal Information that Alcatraz Cruises may collect from you directly includes but is not limited to your name, date of birth, postal address(es), e-mail address(es), telephone number(s), fax number, credit card information, purchase and reservation information, and other information that you voluntarily provide.

This Personal Information is collected by e-mail, through mail-in forms, through online and on-board applications you complete, and through other activities with Alcatraz Cruises. Alcatraz Cruises only collects Personal Information that you voluntarily provide to us or voluntarily provide to Strategic Partners, including other companies involved in the Hornblower Cruises and Events family, who share that information with us. The Personal Information that Alcatraz Cruises collects through Alcatraz Cruises’ activities, through the Alcatraz Cruises Web Site, or obtains from its Strategic Partners depends on the nature of your activities, including, but not limited to whether you make reservations, sign up for our email newsletter, purchase merchandise, or register to receive promotional information.

General Information

“General Information” about you is information about you or your activities through which you cannot be identified. When you use the Internet, your web browser or computer software may transmit certain information to the servers that host the web sites you visit, including the Alcatraz Cruises Web Site. The information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your geographic location, and your movement within and interaction with the web site including what pages you look at and what information you download. When you visit the Alcatraz Cruises Web Site, Alcatraz Cruise’s computer servers collect such general information. Alcatraz Cruises uses this general information to generate aggregate statistics about visitors to Alcatraz Cruises Web Sites. In situations where it is possible to do so, General Information may be linked to Personal Information.


Like many web sites, the Alcatraz Cruises Web Site uses cookie technology and obtains and transfers certain types of information when your web browser accesses our site. A cookie is a small file that contains information sent and transferred by the Alcatraz Cruises Web Site to your computer through your web browser, which is then saved on your computer’s hard disk. Cookies store information that web sites such as ours may then later access when you return to the Alcatraz Cruises Web Site in order to personalize your experience and to gather web site statistical data, such as which pages you visit, what material you download, your internet provider's domain name and country, and the addresses of web sites you visited immediately before, and after, visiting a particular web site. The Alcatraz Cruises Web Site uses cookies to collect and store your preferences for viewing the Alcatraz Cruises Web Sites, such as whether you disable Flash so that you will not have to do so on follow up visits.

In addition, the Alcatraz Cruises Web Site uses cookies to provide a unique identifier to your computer so that we can generate statistics regarding the usage of the Alcatraz Cruises Web Site, such as the percentage of repeat visitors and other general statistics. In situations where Alcatraz Cruises has Personal Information, the unique identifiers may be matched with Personal Information. In addition, when you book a reservation online the reservation or confirmation number may be stored in a cookie on your computer and in an order file.

To browse the Internet and the Alcatraz Cruises Web Site without cookies, you can configure your browser to reject all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. The Help portion of the toolbar on most browsers will tell you how to do this. You may not be able to conduct some transactions or use some services on the Alcatraz Cruises Web Site if you disable your browser from accepting cookies.

II. How We Use The Information We Collect

Alcatraz Cruises will not use your Personal Information for uses prohibited by the provisions of the Telemarketing and Consumer Fraud and Abuse Prevention Act or the CAN-SPAM Act of 2003.

III. Disclosure Of Information We Collect

Information about our customers is an important part of our business, and we are not in the business of selling it to others. Alcatraz Cruises will not sell, trade, or disclose to third parties any Personal Information obtained through Alcatraz Cruises or obtained from Strategic Partners, without your consent. Alcatraz Cruises may disclose Personal Information: (1) to comply with a court order, subpoena, search warrant or other legal process; (2) to comply with legal, regulatory or administrative requirements of any governmental authorities; (3) to protect and defend Alcatraz Cruises, its subsidiaries and affiliates, and all of their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim or dispute; (4) to enforce the terms of use of the Alcatraz Cruises Web Site; (5) to prevent imminent physical harm; (6) to our Strategic Partners and third-party service businesses that Alcatraz Cruises may use for purposes of performing functions on behalf of Alcatraz Cruises , such as companies that process credit card transactions, analyze data, fulfill orders, provide fraud protection and credit risk reduction, or deliver requested materials; and (7) in connection with the sale, assignment, or transfer of any Alcatraz Cruises property or Web Site.

IV. Access To Your Personal Information

The Personal Information collected through Alcatraz Cruises, or provided by Strategic Partners, is not currently accessible to you, except that confirmation is provided for some transactions and services, such as reservations and purchases.

If you believe that any Personal Information collected by Alcatraz Cruises about you is not correct or has changed, please send an e-mail message to explaining the correction or change and providing any relevant confirmation or reference number.

V. Security

General Information and Personal Information collected by Alcatraz Cruises is stored on secure servers. The secure servers are protected by firewalls and other standard security procedures. The secure servers are not generally accessible by unauthorized third parties, but could become accessible in the event of a security breach. No security system is impenetrable. In the event of a breach of the security of Alcatraz Cruise’s system that involves a breach in the security of Personal Information wherein unencrypted Personal Information was, or is reasonably believed to have been, acquired by an unauthorized person, Alcatraz Cruises will notify all parties whose Personal Information was breached as expeditiously as possible and without unreasonable delay, in accordance with the notification procedures of Alcatraz Cruise’s information security policy. At Alcatraz Cruises, our staff is required to take reasonable measures to ensure that unauthorized third parties do not view your Personal Information.

Alcatraz Cruises has no control over the security of the computers or other electronic devices and means you use to send e-mails and submit information to Alcatraz Cruises over the Internet. Therefore, Alcatraz Cruises cannot be responsible for the disclosure or interception of your information before Alcatraz Cruises receives it.

VI. Changes to this Privacy Policy

This Privacy Policy was last revised on July 28, 2009. Alcatraz Cruises reserves the right to change, modify or amend this Privacy Policy at any time without notice. When the Privacy Policy is changed, modified and/or amended, the revised Privacy Policy will be posted on the Alcatraz Cruises Web Site. Any revised Privacy Policy will only apply prospectively to Personal Information collected or modified after the effective date of the revised policy. Customers are responsible for periodically checking the Privacy Policy available at the Alcatraz Cruises Web Site for changes, and are encouraged to bookmark the Web Sites to check for updates and take or print out copies of the Privacy Policy for their records.

If you have any questions regarding this Privacy Policy, please contact us at

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